HOW TO DO KEYWORD RESEARCH FOR BLOGGERS

HOW TO DO KEYWORD RESEARCH FOR BLOGGERS

Did you ever do keyword research for your blog posts? Did you have to put so much effort into researching your keywords? Or what do you think, why keyword research is important for your blogs?

These are some of those infinite questions that ran in the mind of a blogger, content writer, or web developer while developing or creating anything for internet usage.

So, firstly we will see what does blogging means to say? Whether it is limited to only pictures and information or it has a wider scope and purpose.

What is a BLOG?

A blog can be described as a website including many blog posts that provide information and knowledge on different topics written by any writer or multiple writers. The main objective of all blog posts is to generate customers and marketing of different products. The content of the blog posts is crafted in such a way that they influence a specific target market towards buying a certain product. So, we can say that creating a blog is one of the strong marketing strategies under practice.

What are the keywords?

A keyword is the main term which tells about the information and type of a blog post. It can be a primary or related keyword.

Both describe the content of a blog post. The primary keyword is about the main concept or shows a clear picture of it while related keywords are those topics that are in link to the main concept.

In other words, keywords are those terms that a customer or internet user type in a search engine bar to find particular details.

KEYWORD RESEARCH AND ITS IMPORTANCE:

Keyword research means a person is finding those keywords which are searched by his or her potential customers (target market). After finding those keywords, he/she can use them in crafting a blog post so that more traffic from search engines can be generated for that blog and that blog post can rank higher in search results.

According to research conducted this year ( 2020), about 90% of the web content is never searched by internet users as it is not related to their interests.

So to avoid being in that 90% of the content, keyword research is very crucial for the success of a blog.

Now the question is how a blogger can find suitable keywords that have low completion in search results and are frequently searched by the potential market?

The answer to this question includes different steps to follow by a blogger to do proper keyword research in crafting ideal blog posts.

HOW TO DO KEYWORD RESEARCH:

For a beginner, following easy straight forward steps can help him/her in keyword research for a blog:

1. Finding primary keywords that are maximally searched by your target market of a blog.

2. After finding those keywords, also searched for related keywords of your blog which are also related to your main keyword and search by potential customers.

Now you will have a list of primary and secondary keywords. The next two important steps are:

3. Select those keywords that have larger search volumes on search engines.

4. Create an eye-catching and engaging content by including those keywords.

5. Optimize your blog by using powerful and right keywords which have low completion ( lower search results) and rank higher.

Remember that we cannot include all of the listed keywords as it makes a blog illogical and stupid. We have to focus on the quality of the content first then add keywords according to the need and beauty of a blog. Unnecessary repetition of keywords makes a blog boring and It also does not rank a blog so the stuffing of keywords is a bad choice. One must see the following of the words to be used in creating a blog.